What is missing from these two BBC Technology reports?

On May 9th an article appeared in the Technology section of the BBC News website under the title “Keepod: Can a $7 stick provide billions computer access?“. Its writer, Dan Simmons, also produced a filmed version of the report  titled “Keepod ‘magic drives’ put Nairobi’s children online” which appeared on the BBC World News programme ‘Click‘ on May 10th and 11th.Keepod filmed

Both reports are about a company called Keepod which has invented a USB flash drive with its own operating system, circumventing the need for a computer with a hard disk and storing all the user’s files for use on any available computer.

The only very round-about clue to the fact that Keepod is an Israeli start-up in the report’s written version is the following caption to one of the photographs used to illustrate it.

“Keepod is Hebrew for the word hedgehog. It is also a play on words, as it joins the English word “keep” with the Hebrew word “od”, meaning “everything”.”

‘Od’ actually means ‘more’ in Hebrew – not ‘everything’.

Keepod written pic

In the report’s filmed version, no mention at all is made of the fact that Keepod is an Israeli company and in neither report is the fact that the USB flash drive is an Israeli invention noted.


3 comments on “What is missing from these two BBC Technology reports?

  1. Meanwhile, in more bad BBC news the Prime Minister has weighed in on the BBC DJ being fired for playing a 1932 song using the “N” word. The BBC is again making rather than presenting a major news story.


    Here is that 1932 song by Ambrose and his orchestra.

    Also in the major BBC singer Rolf Harris (84) paedophilia trial today, the BBC reports about its employee how a London court heard of a 13-year-old girl’s shock at being indecently assaulted in a hotel room on holiday with Rolf Harris.

    Again, the swiftly declining BBC is making rather than presenting the news.


  2. Pingback: This Weeks SANITY Report from Israel - Week of May 18, 2014

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