BBC airs an advert promoting itself

As readers may know, the BBC News website has two different versions: a UK edition that does not carry adverts and an international edition that does. 

The licence fee paying public might therefore not have seen an advert recently produced by the corporation itself which is currently being prominently promoted in banners on the website’s international edition.

A click on that banner leads the website’s visitors to a video titled “BBC World News: Always championing the truth“.

The advert itself – presented by Katty Kay – tells viewers:

“When you’ve covered the story from every angle,

When you’ve reported the facts whatever the obstacles,

If you’ve asked the questions others won’t,

When you’ve never taken sides in any war, revolution or election,

When you’ve come under fire from people in power around the world,

And you’ve always championed the truth,

Then you can call yourself the most trusted brand in news.”

Whether or not that advert is intended as a response to recent criticism of the BBC’s coverage of the Brexit referendum is unclear but research conducted by OFCOM in 2015 showed that members of the British public differentiate between ‘trustworthy’ and ‘impartial’.

“More people consider the BBC an accurate and trustworthy source of TV news than any other channel in the UK, but the corporation it not rated as highly for impartiality as its Channel 4 counterpart, according to research by Ofcom.

Slightly more than six in 10 (62%) people who watched BBC News rated it highly for being “accurate and reliable” and 58% gave it a good rating for being “trustworthy” in polling conducted for Ofcom’s annual news consumption report. However, just under half (48%) rated the BBC highly for being “impartial and unbiased”.”

Tell us what you think about the BBC’s new advert in the comments below.

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9 comments on “BBC airs an advert promoting itself

  1. As we know from your work, the BBC is extremely partial and biased and not at all reliable. However, comparing it to Channel 4 whose news is even more biased, especially against Israel, is ludicrous! The truth is that there is no such thing as unbiased news any more, the BBC is heavily infiltrated by the public-school Communists of the Seamus Milne type and by other supporters of the Muslim agenda (for example, the anonymised interview with some former friend of the terrorist who murdered four people in Westminster who claimed he could not have done this, he was such a nice guy, etc.). Channel Four is heavily influenced by Jon Snow who is another Jew-hater and his family; why is he still working at Channel Four he must be well beyond retirement age now? The BBC deliberately blocks out a wide range of news in order pursue its own agenda and that of its either heavily biased (Mashal Hussein and Zeinab Badawi) or totally ignorant (Evan Davies) reporters.

  2. It is an absolute lie for the BBC to say that they always champion the truth. BBC Watch readers know that from their coverage of Israel, but that isn’t the only subject in which they mislead their audience/readership.

    Their latest example that is unrelated to Israel is that they say that at the last Scottish parliamentary election the SNP promised a second referendum on Scottish independence if the UK voted for Brexit against the wishes of the Scots.

    All they said in the long version of their manifesto was “We believe that the Scottish Parliament should (my emphasis) have the right to hold another referendum….if there is a significant and material change in the circumstances that prevailed in 2014, such as Scotland being taken out of the EU against our will.”

    They didn’t even promise to request the UK government to hold a referendum in such circumstances.

    in the short version which was read by more people all they said was “We believe that the Scottish Parliament should have the right to hold another referendum if it is clear that more than half of the people in Scotland want independence.”

    I think it is fair to say that it is NOT clear that more than half of the people in Scotland want independence.

  3. There’s ‘the truth’.

    There’s ‘the whole truth’

    And there’s ‘nothing but the truth’

    Can the BBC truly be said to provide anything but the first of these?

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